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Five Creative Ideas to Boost Your Experiential Marketing Campaigns in Nigeria

Marketing isn’t a once and for all process, it is a continuous process. As business owners, we need to keep thinking of new and innovative ways to reach potential customers and make them aware of our products or services. Many…

Marketing Strategies for International Brands in Nigeria

The marketing strategies for International brands are a little different from the strategies applied by brands in Nigeria. The Nigerian market is a cash-based economy and people are not used to the idea of credit card payments. Due to the…

Marketing Campaign Strategies for the Real Estate Industry

For a real estate marketing campaign to be successful, it must be well planned and targeted. To begin with, it is important to identify your target audience. Are you trying to reach first-time home buyers or families looking for their…

Transactional to Emotional


Paradox of Brand Experience


The Power of Moments


Building Brand Experiences


Why Things Catch On


The Experience Economy


Experience the Message


The 7th Era of Marketing