Marketing isn’t a once and for all process, it is a continuous process. As business owners, we need to keep thinking of new and innovative ways to reach potential customers and make them aware of our products or services. Many businesses tend to make the mistake of running the same old marketing campaigns again and again. They think there is no other way to get their message across to their target audience. This makes them re-apply old strategies as the only way to market their product. However, while conventional methods are still effective, you need to consistently develop newer ideas that will catch people’s attention. In this case, experiential marketing might just be the trick.
Why does Experiential Marketing Matter?
Creating a memorable experience for your target audience is the foundation of any successful marketing strategy. Experiential marketing does just this by creating an experience for your customers and not just selling your brand or the product. It creates an interactive, engaging and memorable experience for your target audience using various methods and techniques. If you’re looking to take your marketing campaign to the next level and leverage the power of experience to stand out from your competitors, you’ve come to the right place. In this article, we’ll be discussing some of the best experiential marketing ideas that will help you connect with your target audience on a personal level while also building brand awareness and recognition in their minds.
Morning Run Experience
As the name suggests, a morning run experience is an activity that takes place during a morning run. The activity is supposed to get people excited about the product or service while also getting them to try it out. The best part of this activity is that you can make it as creative as you want it to be. You can either have a branded T-shirt or water bottles or have someone wear your branded apparel throughout the run. To make this activity even more interesting, you can also engage the audience mentally. Ask your product or marketing manager to create a riddle or an interesting fact about your product or service and have the people solve it while on the run. This will increase the excitement of the people participating in the experience and will get them to interact with your brand.
Virtual Reality Game Show
The world of virtual reality has been growing at a rapid pace ever since the first VR headsets were introduced. Considering this fact, it’s not very surprising that brands are now leveraging this technology to create a memorable experience for their target audience. One of the best ways to do this is by creating a VR game show. It’s one of the best experiential marketing ideas for brands that want to elevate their marketing game to the next level. During the game show, you can host your event where you give away prizes. Alternatively, you can also create a game show for your product or service and have it tested out by the people playing the game. This will give your brand a lot of attention and exposure, making it one of the best marketing campaigns for any brand.
Free Product Sampling
Free product sampling is one of the most effective ways of promoting your brand and product. It’s also very cost-effective and scalable. All you need to do is place samples of your product in various public places like malls, universities, and public parks. You can also distribute the same product samples to your loyal customers and ask them to share their experience with the product with their social media followers. Another option is to hand out samples to VIP guests at an event or conference.
Doing so will encourage them to try out the product and talk about it to their network. You can also ask your brand ambassadors and influencers to sample your products and share their experiences on social media. This is one of the best ways to increase brand awareness while also giving your customers a chance to try out your product or service before they purchase it.
Leverage on Influencers and Partners
You can leverage the power of influencers and partners by partnering with them for your next marketing campaign. Influencers are people who have a significant and engaged following on social media. You can partner with influencers and ask them to promote your product or service. This is especially beneficial for Nigerian brands who want to gain more exposure in the international markets. Alternatively, you can also partner with other brands that are related to your industry and are at a similar stage of growth as you are. Working with other brands in the industry can help you reach out to a wider audience and create a more engaging and dynamic marketing campaign. You can also use your partner’s resources and distribution channels to further optimize your campaign.
Provide Exclusive Content to Your Audience
One of the best ways to create a memorable experience for your target audience is by providing them with exclusive content. Host a webinar that helps your target audience solve their problems and answer their questions related to your product or service. Also, create a podcast or a video series where you discuss the latest trends in your industry and the best ways to solve your target audience’s problems using your product or service.
You can also host a live Q&A event on social media where your target audience can ask you questions about your product or service. Another option is to create a blog post where you discuss the process of creating your product or service from scratch. These are just a few of the many ways you can create exclusive content for your target audience. To truly create a real sense of community, you can make these experiences exclusive to only active users of the product or service.
At Doingsoon, we know it’s important for brands to leverage the power of experiences to stand out from their competitors and connect with their target audience. Some of the best experiential marketing ideas in Nigeria include hosting a morning run experience, creating a virtual reality game show, free product sampling, leveraging on influencers and partners, and providing exclusive content to your audience and we always find fresh and unique ways to execute our marketing strategies.