Experiential marketing, or engagement marketing, is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their direct participation through an activity that is not only fun but promotional. This direct engagement allows…
The coronavirus (COVID-19) global pandemic created lots of constraints on physical gathering and has created a heightened interest in conducting both large-scale congresses and smaller meetings in a virtual format, with the rise of video conference technology like Zoom or Google…
Museum has always been an institution that cares for a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Their structure and business model is around making historical artifacts items available for public viewing through exhibits…
Usually, people get it mixed up thinking of digital marketing and experiential marketing as two separate entities. Truth be told, for a brand to create a diverse multiple channel strategy to connect their brand to customers - they need to…
The phrase “growth hacker” was coined by Sean Ellis in 2010 and it was a phrase used to express how to make a startup grow fast unlike traditional businesses. In the first phase of a startup, you don’t need someone…
