Over time, shows and events have become an essential part of our way of life. From musical shows and music concerts to comedy shows, dance concerts, and hype concerts, the list is endless. There is hardly any sector of the…
Marketing isn't a once and for all process, it is a continuous process. As business owners, we need to keep thinking of new and innovative ways to reach potential customers and make them aware of our products or services. Many…
Experiential marketing, or engagement marketing, is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their direct participation through an activity that is not only fun but promotional. This direct engagement allows…
Usually, people get it mixed up thinking of digital marketing and experiential marketing as two separate entities. Truth be told, for a brand to create a diverse multiple channel strategy to connect their brand to customers - they need to…