Understanding the Nigerian FMCG Industry and Consumer Behavior The FMCG (Fast-Moving Consumer Goods) Industry operates in a fast-paced and ever-evolving market, catering to the daily needs of consumers. As consumer behavior undergoes significant shifts, businesses in this sector must understand…
Understanding the significance of engaging diaspora consumers in cultural marketing The global diaspora, comprising individuals who have migrated from their homeland to different parts of the world, represents a powerful and influential consumer segment. These diaspora communities maintain strong ties…
Over time, shows and events have become an essential part of our way of life. From musical shows and music concerts to comedy shows, dance concerts, and hype concerts, the list is endless. There is hardly any sector of the…
As the retail industry in Nigeria continues to evolve and expand, the competition for consumer attention and loyalty is fierce. As we look to the future of this industry it's important for businesses to understand the unique challenges and opportunities…
Marketing isn't a once and for all process, it is a continuous process. As business owners, we need to keep thinking of new and innovative ways to reach potential customers and make them aware of our products or services. Many…
Experiential marketing, or engagement marketing, is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their direct participation through an activity that is not only fun but promotional. This direct engagement allows…
Usually, people get it mixed up thinking of digital marketing and experiential marketing as two separate entities. Truth be told, for a brand to create a diverse multiple channel strategy to connect their brand to customers - they need to…
Predictive marketing analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, robust, powerful, the data were more accessible, and the software were easier to use. Now “predictive marketing” itself is almost…
Why is experiential marketing a powerful tool? Marketers have invested years into discovering what prompts consumers to choose one product over another. Brand loyalty can keep customers coming back after they've already made that initial purchase, but that requires them to experience…
It is 2020 and it is time to start building brand loyalty with Experiential Events! Everyone has certain memorable experiences that they will never forget. That can be your wedding day, or your first kiss, or the first time you…