As the retail industry in Nigeria continues to evolve and expand, the competition for consumer attention and loyalty is fierce. As we look to the future of this industry it's important for businesses to understand the unique challenges and opportunities…
Betting and Lottery Business Marketing in Nigeria 2023: Challenges and Opportunities The betting and lottery industry in Nigeria has seen tremendous growth in recent years. According to a report by the Nigerian Lottery Regulatory Commission, the industry generated over 450…
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, we will explain what they are, how they differ, and when you should use one over the other. …
If you’ve ever asked yourself, "Should I hire an Experiential Marketing agency for my growing brand?" This article is for you 👇 The first question that comes up when it comes to hiring a marketing agency is, of course,…
Influencers are the new celebrities. They post pictures, videos, and snippets of their lives on social media that are followed by millions of people. Â Influencers are not just famous for their looks or talent but also for their ability…
The marketing strategies for International brands are a little different from the strategies applied by brands in Nigeria. The Nigerian market is a cash-based economy and people are not used to the idea of credit card payments. Due to the…
Every business starts with a purpose and vision. Why did we start DOINGSOON? We shared some in our about page but to give more context to it is by understanding digital transformation Nigeria. But before we dive into that, these…
Brand Ambassadors are often conceived as “key salesmen”. In addition to contacting every possible buyer, they are also the ones in charge of portraying a positive image of the product or service. What do you think of when you hear…