Understanding the significance of engaging diaspora consumers in cultural marketing The global diaspora, comprising individuals who have migrated from their homeland to different parts of the world, represents a powerful and influential consumer segment. These diaspora communities maintain strong ties…
Currently, financial product marketing in Nigeria is becoming more sophisticated, as financial institutions compete for the attention and loyalty of customers in a rapidly evolving market. With new technologies and changing customer preferences, Nigerian financial institutions must be creative and…
Nigeria is home to over 200 million people, with an estimated 120 million registered vehicles in operation. Automobiles contribute significantly to Nigeria's GDP, so automobile manufacturers need to understand the market dynamics before entering this sector. In recent years, Nigerian…
There are lots of advertising agencies in Nigeria with different kinds of advertising solutions and services. At the same time, there are only few good advertising agencies that help you grow your business. So how do you find the best…
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may choose to invest in online or offline events and promotions. Some companies choose to focus on…
If you’ve ever asked yourself, "Should I hire an Experiential Marketing agency for my growing brand?" This article is for you 👇 The first question that comes up when it comes to hiring a marketing agency is, of course,…
Every business starts with a purpose and vision. Why did we start DOINGSOON? We shared some in our about page but to give more context to it is by understanding digital transformation Nigeria. But before we dive into that, these…
If you are launching your new product or service to the market, it’s important to have a solid marketing plan. Before you can create your product launch marketing, you need to define your goals. What will success look like at the…
As a startup, you need to develop a marketing plan to boost the visibility of your business, establish a digital marketing presence through strategic positioning and promote your business. Everyone wants more signups, users, and subscribers. But the problem lies…
Brand Ambassadors are often conceived as “key salesmen”. In addition to contacting every possible buyer, they are also the ones in charge of portraying a positive image of the product or service. What do you think of when you hear…