Understanding the Nigerian FMCG Industry and Consumer Behavior The FMCG (Fast-Moving Consumer Goods) Industry operates in a fast-paced and ever-evolving market, catering to the daily needs of consumers. As consumer behavior undergoes significant shifts, businesses in this sector must understand…
There are lots of advertising agencies in Nigeria with different kinds of advertising solutions and services. At the same time, there are only few good advertising agencies that help you grow your business. So how do you find the best…
Did you know that Nigeria has the most successful brands in Africa? We are going to look at the top 5 most successful brands in Nigeria in 2022. These brands are based on companies with the largest market capitalization. We…
The marketing strategies for International brands are a little different from the strategies applied by brands in Nigeria. The Nigerian market is a cash-based economy and people are not used to the idea of credit card payments. Due to the…
Every business starts with a purpose and vision. Why did we start DOINGSOON? We shared some in our about page but to give more context to it is by understanding digital transformation Nigeria. But before we dive into that, these…
If you are launching your new product or service to the market, it’s important to have a solid marketing plan. Before you can create your product launch marketing, you need to define your goals. What will success look like at the…
As a startup, you need to develop a marketing plan to boost the visibility of your business, establish a digital marketing presence through strategic positioning and promote your business. Everyone wants more signups, users, and subscribers. But the problem lies…