The Experience Economy in Nigeria: 2020 and Beyond
According to Wikipedia, The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the…
Predictive Marketing Analytics Using Historical Data and Trends
Predictive marketing analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, robust, powerful, the data were more accessible, and the software were easier to use. Now “predictive marketing” itself is almost…
How Nigerian Brands Can Successfully Engage in Crisis
Unexpected crisis comes with unexpected circumstances and Covid-19 is no different. As COVID-19 is spreading rapidly across the world, the traditional customer engagement model has come to a grinding halt, making it extra hard for brands to create any form…
Connecting Customers to Your Brand Through Experiential Marketing in Nigeria
Why is experiential marketing a powerful tool? Marketers have invested years into discovering what prompts consumers to choose one product over another. Brand loyalty can keep customers coming back after they've already made that initial purchase, but that requires them to experience…
Event Registration And Ticketing Guide in Nigeria
For every social and professional event gathering, registration is the cornerstone of any successful event. In this article, we will share tips to learn how to plan, measure, segment and increase your event registrations. One of the primary objective of…