The Experience Economy in Nigeria: 2020 and Beyond
According to Wikipedia, The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the…
Predictive Marketing Analytics Using Historical Data and Trends
Predictive marketing analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, robust, powerful, the data were more accessible, and the software were easier to use. Now “predictive marketing” itself is almost…
How Nigerian Brands Can Successfully Engage in Crisis
Unexpected crisis comes with unexpected circumstances and Covid-19 is no different. As COVID-19 is spreading rapidly across the world, the traditional customer engagement model has come to a grinding halt, making it extra hard for brands to create any form…
Connecting Customers to Your Brand Through Experiential Marketing in Nigeria
Why is experiential marketing a powerful tool? Marketers have invested years into discovering what prompts consumers to choose one product over another. Brand loyalty can keep customers coming back after they've already made that initial purchase, but that requires them to experience…
Event Registration And Ticketing Guide in Nigeria
For every social and professional event gathering, registration is the cornerstone of any successful event. In this article, we will share tips to learn how to plan, measure, segment and increase your event registrations. One of the primary objective of…
Key Features of Memorable Experiential Events in Nigeria
It is 2020 and it is time to start building brand loyalty with Experiential Events! Everyone has certain memorable experiences that they will never forget. That can be your wedding day, or your first kiss, or the first time you…
The Future of Experiential Events in Nigeria: 2020 and Beyond
Over the last 10 years, there has been a shift in how the marketing and advertising industry perceives experiential. Experiential is no longer about a one-off, brand-building experience. It’s about the brand experience at multiple touchpoints. "This creates a positive…
Organise Your Events Better With These Planning Tools
Tired of seeing unorganised to-do list with endless items you keep forgetting? You’re not the only event planner feeling that way. Luckily, there are event management tools online that you can use to make your to-do list easier and faster.…
The Future of Event Platforms in Nigeria: Beyond Selling Tickets
How exactly are you helping your event organizers reach their audience? I have come to understand that the way the world works as a business is, are you offering a value? We have seen and will still continue to see…