The Nigerian hospitality sector has witnessed significant growth and development in recent years, driven by various factors such as increased tourism, expanding business opportunities, and a growing middle class. As the industry continues to evolve, technology plays a crucial…
Understanding the significance of engaging diaspora consumers in cultural marketing The global diaspora, comprising individuals who have migrated from their homeland to different parts of the world, represents a powerful and influential consumer segment. These diaspora communities maintain strong ties…
Introduction: Exploring the entrepreneurial mindset of Nigerians in the UK Nigeria, a country with a vibrant and dynamic business landscape, has caught the attention of Nigerians living in the United Kingdom who are contemplating setting up businesses in their home…
The entertainment industry is a multi-billion dollar industry that continues to grow exponentially every year. With the rise of digital platforms and social media channels, marketing has become an essential component in the success of entertainment products and services. For…