The entertainment industry is a multi-billion dollar industry that continues to grow exponentially every year. With the rise of digital platforms and social media channels, marketing has become an essential component in the success of entertainment products and services. For…
Nigeria is one of the most populous countries in Africa, with a population of over 200 million people. This large population base provides a huge potential market for event and entertainment marketers. The Nigerian economy is also growing rapidly. In…
The Lagos Games Festival is an annual one-day games and arts festival that takes place in Lagos, Nigeria. It was created with the aim of creating a platform where the gaming culture can be promoted, everyone can experience local and international games and as well as…