Target Market Archives

Effective Marketing Strategies For Expanding into the Nigerian FMCG Industry

May 20, 2023
Tinuade
Newsroom

Expanding into new markets is an exciting but challenging venture for FMCG brands, especially those looking to penetrate the Nigerian market. With a population of over 200 million people and a growing middle class, Nigeria presents a significant opportunity for FMCG…

Financial Product Marketing in Nigeria in 2023

March 10, 2023
Tinuade
Newsroom

Currently, financial product marketing in Nigeria is becoming more sophisticated, as financial institutions compete for the attention and loyalty of customers in a rapidly evolving market. With new technologies and changing customer preferences, Nigerian financial institutions must be creative and…