A Product Launch Design is a way of organising the presentation of a product. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a long time, and…

  Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, we will explain what they are, how they differ, and when you should use one over the other.  …

Being able to connect with your customers is one of the most important parts of running a business. It's important because it helps you build trust with them and makes them feel like they can trust you. This means they'll…

  Business marketers have a tremendous potential to design truly effective marketing strategies and massively grow their organisations. Every day, new methods, techniques, and technologies are introduced, and smart business owners know how to use them to their advantage.  …

  The cryptocurrency market is expanding rapidly and Nigeria is one of the best markets for cryptocurrency.  Nigeria has a young population, which means there are more investors interested in cryptocurrencies.  According to the reports of Chainalysis, Nigeria ranks sixth…

To begin with, promotional marketing and sales are very different. Promotional marketing is focused on developing customer relationships. It is less about the sale itself and more about building up trust and understanding of your company's brand.   Sales marketing,…

  When you're starting a new business in Nigeria it's not just about the product or service. It's also about the people who will be using your product or service and how you'll be able to reach them. The first…

A great product or service is not enough to make a business successful; you need a clear and compelling vision for what you're offering, and the people who want it. As a business owner, you are in charge of the…

  The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs was a popular fast food franchise in Nigeria from the late 1970s until the early 2000s, with…

Did you know that Nigeria has the most successful brands in Africa? We are going to look at the top 5 most successful brands in Nigeria in 2022. These brands are based on companies with the largest market capitalization. We…