The coronavirus (COVID-19) global pandemic created lots of constraints on physical gathering and has created a heightened interest in conducting both large-scale congresses and smaller meetings in a virtual format, with the rise of video conference technology like Zoom or Google…
Museum has always been an institution that cares for a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Their structure and business model is around making historical artifacts items available for public viewing through exhibits…
Usually, people get it mixed up thinking of digital marketing and experiential marketing as two separate entities. Truth be told, for a brand to create a diverse multiple channel strategy to connect their brand to customers - they need to…
The phrase “growth hacker” was coined by Sean Ellis in 2010 and it was a phrase used to express how to make a startup grow fast unlike traditional businesses. In the first phase of a startup, you don’t need someone…
According to Wikipedia, The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the…
Predictive marketing analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, robust, powerful, the data were more accessible, and the software were easier to use. Now “predictive marketing” itself is almost…
Unexpected crisis comes with unexpected circumstances and Covid-19 is no different. As COVID-19 is spreading rapidly across the world, the traditional customer engagement model has come to a grinding halt, making it extra hard for brands to create any form…
Why is experiential marketing a powerful tool? Marketers have invested years into discovering what prompts consumers to choose one product over another. Brand loyalty can keep customers coming back after they've already made that initial purchase, but that requires them to experience…
For every social and professional event gathering, registration is the cornerstone of any successful event. In this article, we will share tips to learn how to plan, measure, segment and increase your event registrations. One of the primary objective of…
It is 2020 and it is time to start building brand loyalty with Experiential Events! Everyone has certain memorable experiences that they will never forget. That can be your wedding day, or your first kiss, or the first time you…