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Marketing Campaign Strategy for Product Launch in Nigeria

Marketing Campaign Strategy for Product Launch in Nigeria

If you are launching your new product or service to the market, it’s important to have a solid marketing plan. Before you can create your product launch marketing, you need to define your goals. What will success look like at the end of your product launch? Use the answers to this question to establish several key metrics and objectives of your launch marketing campaign.

A product launch is a key part of your business success, once you have done your research and planning and have a complete marketing strategy. You should have a good strategy for attracting external customers, so that more and more people get to know about your products and become interested in them. To do this, you need to draw up a creative plan and, at the same time, demonstrate the qualities, differentials and advantages of your product when compared to that of competitors in the Nigerian market.

It is quite common that every business claims they have reinvented the wheel, but with so many innovative products in the Nigerian market, it is challenging to persuade consumers to buy a new product. In this fast-paced and ultra-competitive world, launching a new product takes significant planning. Without a proper product launch marketing plan, your product might fail to deliver on the expectations of your target buyers.

Effective Marketing Channels to Acquire Early Customers for Your Launch Strategy 

You should create a strategy to reach your ideal customers. You should provide a seamless experience at every customer touchpoint.

Both offline and online marketing channels should be considered especially for the Nigerian market. Some of the channels that you can include in your brand promotion include:

  • Newspapers
  • Content marketing
  • Email marketing
  • SMS marketing
  • Video marketing
  • Billboards
  • Radio ads
  • Television ads
  • Social media
  • SEO
  • PPC marketing
  • Influencer marketing

It is important to have specific goals for what you want to achieve and a plan for how you will achieve them. For a new product, it’s crucial to do market research and case-study analyses, define your buyer persona, and then create a strategy for how you will reach those people. Taking the time to think about these aspects will greatly increase your chances of success. All these and more is what we can do for you brand so you don’t have to worry about every details.


If you are you ready to prepare your product launch marketing campaign strategy, give us call us to learn more about our integrated PR, social and digital marketing capabilities that make your product launch a success in Nigeria by generating high-quality media coverage and product demos.