Digital vs Physical Experience in Marketing
Usually, people get it mixed up thinking of digital marketing and experiential marketing as two separate entities. Truth be told, for a brand to create a diverse multiple channel strategy…
Growth Hacking Your Brand To Success
The phrase “growth hacker” was coined by Sean Ellis in 2010 and it was a phrase used to express how to make a startup grow fast unlike traditional businesses. In…
The Experience Economy in 2020 and Beyond
According to Wikipedia, The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next…
Predictive Marketing Analytics Using Historical Data and Trends
Predictive marketing analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, robust, powerful, the data were more accessible, and the software…
How Brands Can Successfully Engage in Crisis
Unexpected crisis comes with unexpected circumstances and Covid-19 is no different. As COVID-19 is spreading rapidly across the world, the traditional customer engagement model has come to a grinding halt,…
Connecting Customers to Your Brand Through Experiential Marketing
Why is experiential marketing a powerful tool? Marketers have invested years into discovering what prompts consumers to choose one product over another. Brand loyalty can keep customers coming back after they've already…
Event Registration And Ticketing Guide
For every social and professional event gathering, registration is the cornerstone of any successful event. In this article, we will share tips to learn how to plan, measure, segment and…
Key Features of Memorable Experiential Events
It is 2020 and it is time to start building brand loyalty with Experiential Events! Everyone has certain memorable experiences that they will never forget. That can be your wedding…
The Future of Experiential Events and Marketing for Brands 2020 and Beyond
Over the last 10 years, there has been a shift in how the marketing and advertising industry perceives experiential. Experiential is no longer about a one-off, brand-building experience. It’s about…
Organise Your Events Better With These Planning Tools
Tired of seeing unorganised to-do list with endless items you keep forgetting? You’re not the only event planner feeling that way. Luckily, there are event management tools online that you…