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  Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, we will explain what they are, how they differ,…

Being able to connect with your customers is one of the most important parts of running a business. It's important because it helps you build trust with them and makes…

  Business marketers have a tremendous potential to design truly effective marketing strategies and massively grow their organisations. Every day, new methods, techniques, and technologies are introduced, and smart business…

  The cryptocurrency market is expanding rapidly and Nigeria is one of the best markets for cryptocurrency.  Nigeria has a young population, which means there are more investors interested in…

To begin with, promotional marketing and sales are very different. Promotional marketing is focused on developing customer relationships. It is less about the sale itself and more about building up…

  When you're starting a new business in Nigeria it's not just about the product or service. It's also about the people who will be using your product or service…

A great product or service is not enough to make a business successful; you need a clear and compelling vision for what you're offering, and the people who want it.…

  The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs was a popular fast food franchise in…

Did you know that Nigeria has the most successful brands in Africa? We are going to look at the top 5 most successful brands in Nigeria in 2022. These brands…

  There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may choose to invest in online or offline…