Nigeria (and most of Africa) won’t have “one winner” in 2026. It’s a stack: short-video platforms dominate discovery, messaging apps dominate distribution, forums dominate controversial breaking chatter, and creator tools + newsletters are quietly becoming the monetization layer. The real…
Why attention is now the real currency, how it gets priced, and what builders and brands must do next In 2026, attention is no longer a metaphor. It is no longer a buzzword. It is no longer an abstract marketing…
For nearly two decades, Nigerian online discussion has been dominated by one familiar destination. A place where politics, relationships, crime, jobs, education, business, religion, and daily gossip collide in raw, unfiltered conversations. That platform shaped how Nigerians argue, learn, vent,…
The New Blueprint for Understanding Consumer Behaviour Nigeria has always been a country of conversations.From newspaper stands to WhatsApp broadcasts to fast-moving Twitter trends, Nigerians love to talk — and these conversations quietly reveal some of the deepest truths about…
Building brand authority has never been more crucial in today's competitive digital landscape, especially for B2B and B2C businesses. Brand authority signals trust, credibility, and expertise—three critical factors influencing consumer behaviour and buying decisions. 81% of consumers say they need…
Social media has become a critical tool for B2C businesses looking to connect with their target audience, with billions of users worldwide. But with so many platforms available, it’s essential to have a well-crafted strategy that takes advantage of each…
As the digital landscape becomes increasingly competitive, creating content that resonates with your audience at every stage of their journey is crucial for success. Whether you’re targeting businesses (B2B) or consumers (B2C), understanding your buyer’s journey and aligning your content…
In the rapidly evolving landscape of marketing, the integration of artificial intelligence (AI) has ushered in transformative changes, particularly in experiential marketing. As businesses strive to create more personalized and engaging experiences for their audiences, AI emerges as a pivotal…
Content marketing reigns supreme as a method to connect with your target audience and showcase your brand's value in today's digital age. Utilizing a variety of content formats to promote your offerings allows you to reach a wider customer base…
Influencer marketing has exploded recently, offering brands a powerful tool to reach target audiences through trusted voices. But with a saturated market, navigating this space can be tricky. This article will guide you through the intricacies of influencer marketing,…