Understanding the significance of engaging diaspora consumers in cultural marketing The global diaspora, comprising individuals who have migrated from their homeland to different parts of the world, represents a powerful and influential consumer segment. These diaspora communities maintain strong ties…
Being able to connect with your customers is one of the most important parts of running a business. It's important because it helps you build trust with them and makes them feel like they can trust you. This means they'll…
According to Wikipedia, The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the…
Why is experiential marketing a powerful tool? Marketers have invested years into discovering what prompts consumers to choose one product over another. Brand loyalty can keep customers coming back after they've already made that initial purchase, but that requires them to experience…