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The Art of Connecting Your Brand To Customers

Being able to connect with your customers is one of the most important parts of running a business. It’s important because it helps you build trust with them and makes them feel like they can trust you. This means they’ll be more likely to return and buy from you again. You need to look for unique and innovative ways to put your business in front of the customer online. 


While you may be tempted to think that your brand is simply a product, it’s actually a complete experience. That means it encompasses everything from the way your logo looks to the way you talk to customers. It also means that while you may have one goal which is to sell products or services; you should also see yourself as an ambassador for your business and its mission.


Get to know your audience, and then customise your content for them.  Make sure the knowledge you are presenting is relevant, not only to yourself but also to what matters most to them and how you can help them learn more about it. Also, always be available, even if it means answering emails or making phone calls at odd hours.


4 Unique and Innovative Ways to Put Your Business in Front of Customers.


In order to connect with your customers in meaningful ways, here are some tips:


Social Media Stories

Already used by several businesses, social media stories are expected to become a norm for businesses in the future.


On Instagram, the most popular platform for social media stories, stories are now viewed by 500 million users per day.


Today, more and more businesses are using stories on social media to come across as ‘authentic’ to their audiences. To prove their authenticity with the power of social media stories, businesses produce engaging videos for followers, countdowns, fun polls, and behind-the-scenes content.


Social Messaging Apps

If you thought that social messaging apps were just for sending emojis to friends and family, then think again. Following are some statistics that will change your perspective on social messaging apps:


  • Facebook Messenger has 1.3 billion active monthly users
  • The messages exchanged between people and businesses on Facebook Messenger every month amount to 2 billion
  • There are 1.3 billion monthly active users on WhatsApp 
  • The number of messages sent via WhatsApp exceeds 50 billion
  • The combined users of Facebook Messenger, WeChat, and WhatsApp are more than the users on YouTube or Facebook


If you want to market your business, products, and/or services to customers directly, then social messaging apps can be a great way to do that. Social messaging apps allow businesses to perform more personalised marketing, which adds value for your intended audience.


Marketing Automation

Marketing automation is the use of software technology and platforms to automate different marketing actions. A marketing automation you can make use of is Yournotify, an email and marketing platform.


With marketing automation, you can reach out to customers and prospects with automated messages across the web, social, email, and text. There are several reasons why marketing automation makes sense for your business.


Firstly, marketing automation can help you to reduce or even eliminate time wastage. When you or your employees need to manually copy lead information, a lot of precious time is lost. This time could have been used to contact more leads.


Content Personalization

When it comes to content marketing, there is no one-size-fits-all strategy that you can use to effectively reach out to your intended audience. However, since customers seek relevant content, the best approach to content marketing may well be personalization.


Content personalization can help boost your users’ engagement rates by adding value to your content marketing strategy. With this approach to content marketing, you can increase your chances of reaching out to an intended audience. 



In Conclusion

By using some of these unique and innovative strategies, you can make your target audience more aware of your brand while increasing your business’s appeal and value to them.

While these strategies can be unique and work best for certain industries, the overall idea is to understand what works best for your industry and capitalise on that to grow your business.

Also Read: 5 Top Successful Brand In Nigeria In 2022