Social media has become a critical tool for B2C businesses looking to connect with their target audience, with billions of users worldwide. But with so many platforms available, it’s essential to have a well-crafted strategy that takes advantage of each…
The FMCG (Fast-Moving Consumer Goods) sector presents vast opportunities for businesses, and diaspora entrepreneurs are increasingly recognizing its potential. By capitalizing on cultural insights, consumer preferences, and technological advancements, diaspora business owners can drive growth and establish successful ventures in…
The travel and hospitality industry in Nigeria has experienced significant growth in recent years, with the sector contributing over 34 billion US dollars to the country’s GDP in 2019. The rise of digital technology has had a significant impact on…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
The phrase “growth hacker” was coined by Sean Ellis in 2010 and it was a phrase used to express how to make a startup grow fast unlike traditional businesses. In the first phase of a startup, you don’t need…