Nigeria is one of the most populous countries in Africa, with a population of over 200 million people. This large population base provides a huge potential market for event and entertainment marketers. The Nigerian economy is also growing rapidly. In…
Over time, shows and events have become an essential part of our way of life. From musical shows and music concerts to comedy shows, dance concerts, and hype concerts, the list is endless. There is hardly any sector of the…
Experiential marketing has become one of the most popular ways to reach and engage with consumers. It can be used to boost brand awareness, build relationships, and ultimately increase the return on investment (ROI) of a marketing campaign. In this…
The coronavirus (COVID-19) global pandemic created lots of constraints on physical gathering and has created a heightened interest in conducting both large-scale congresses and smaller meetings in a virtual format, with the rise of video conference technology like Zoom or Google…
For every social and professional event gathering, registration is the cornerstone of any successful event. In this article, we will share tips to learn how to plan, measure, segment and increase your event registrations. One of the primary objective of…
Over the last 10 years, there has been a shift in how the marketing and advertising industry perceives experiential. Experiential is no longer about a one-off, brand-building experience. It’s about the brand experience at multiple touchpoints. "This creates a positive…
Tired of seeing unorganised to-do list with endless items you keep forgetting? You’re not the only event planner feeling that way. Luckily, there are event management tools online that you can use to make your to-do list easier and faster.…
How exactly are you helping your event organizers reach their audience? I have come to understand that the way the world works as a business is, are you offering a value? We have seen and will still continue to see…
The Lagos Games Festival is an annual one-day games and arts festival that takes place in Lagos, Nigeria. It was created with the aim of creating a platform where the gaming culture can be promoted, everyone can experience local and international games and as well as…