Risk management is like wearing a seatbelt while driving: it's something we don't always think about, but it's essential for our safety. In the world of finance, risk management is a crucial practice that aims to identify, assess, and mitigate…
Understanding the significance of engaging diaspora consumers in cultural marketing The global diaspora, comprising individuals who have migrated from their homeland to different parts of the world, represents a powerful and influential consumer segment. These diaspora communities maintain strong ties…
With the increasing adoption of technology, e-learning platforms have gained immense popularity worldwide. Nigeria, being the largest economy in Africa, is not an exception to this trend. The e-learning market in Nigeria is expected to grow significantly in the coming years,…
Expanding into new markets is an exciting but challenging venture for FMCG brands, especially those looking to penetrate the Nigerian market. With a population of over 200 million people and a growing middle class, Nigeria presents a significant opportunity for FMCG…
Nigeria is one of the most populous countries in Africa, with a population of over 200 million people. This large population base provides a huge potential market for event and entertainment marketers. The Nigerian economy is also growing rapidly. In…
The healthcare industry in Nigeria continues to grow and evolve, marketing healthcare products has become increasingly important for companies looking to reach new customers and increase sales. With the projected growth of the healthcare market in Nigeria, healthcare product marketers must…
The use of cryptocurrency and digital wallets has become increasingly popular over the past few years. In 2021, 43.2% of smartphone users utilized mobile payments, and this percentage is expected to exceed 50% by 2025. Digital payments increased by 29…
Over time, shows and events have become an essential part of our way of life. From musical shows and music concerts to comedy shows, dance concerts, and hype concerts, the list is endless. There is hardly any sector of the…
"Fast-Moving Consumer Goods (FMCG) industry has been an ever-rapidly evolving field with significant growth over the years. In Nigeria, FMCGs are in high demand due to the large and growing middle class and increasing urbanization, With the FMCG market in…
The travel and hospitality industry in Nigeria has experienced significant growth in recent years, with the sector contributing over 34 billion US dollars to the country’s GDP in 2019. The rise of digital technology has had a significant impact on…