The healthcare industry in Nigeria continues to grow and evolve, marketing healthcare products has become increasingly important for companies looking to reach new customers and increase sales. With the projected growth of the healthcare market in Nigeria, healthcare product marketers must…
Currently, financial product marketing in Nigeria is becoming more sophisticated, as financial institutions compete for the attention and loyalty of customers in a rapidly evolving market. With new technologies and changing customer preferences, Nigerian financial institutions must be creative and…
The marketing strategies for International brands are a little different from the strategies applied by brands in Nigeria. The Nigerian market is a cash-based economy and people are not used to the idea of credit card payments. Due to the…
What is Product Validation? Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to validate our products at the early stages of the entrepreneurial process to make sure…
Brand Ambassadors are often conceived as “key salesmen”. In addition to contacting every possible buyer, they are also the ones in charge of portraying a positive image of the product or service. What do you think of when you hear…