From captivating myths to viral TikTok trends, stories have always held the power to capture our attention. But beyond mere entertainment, stories hold a special place in marketing – they're catalysts for action. They are the key to building trust,…
The entertainment industry is a multi-billion dollar industry that continues to grow exponentially every year. With the rise of digital platforms and social media channels, marketing has become an essential component in the success of entertainment products and services. For…
Marketing campaigns are critical for virtually any business to succeed in today's competitive marketplace. However, with so many different channels available, determining which ones will work best for your brand can be a daunting task. In this article, we will…
With the increasing adoption of technology, e-learning platforms have gained immense popularity worldwide. Nigeria, being the largest economy in Africa, is not an exception to this trend. The e-learning market in Nigeria is expected to grow significantly in the coming years,…
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may choose to invest in online or offline events and promotions. Some companies choose to focus on…
Experiential marketing, or engagement marketing, is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their direct participation through an activity that is not only fun but promotional. This direct engagement allows…
The phrase “growth hacker” was coined by Sean Ellis in 2010 and it was a phrase used to express how to make a startup grow fast unlike traditional businesses. In the first phase of a startup, you don’t need…
It is 2020 and it is time to start building brand loyalty with Experiential Events! Everyone has certain memorable experiences that they will never forget. That can be your wedding day, or your first kiss, or the first time you…
Tired of seeing unorganised to-do list with endless items you keep forgetting? You’re not the only event planner feeling that way. Luckily, there are event management tools online that you can use to make your to-do list easier and faster.…
The Lagos Games Festival is an annual one-day games and arts festival that takes place in Lagos, Nigeria. It was created with the aim of creating a platform where the gaming culture can be promoted, everyone can experience local and international games and as well as…