Creating Virtual Experience for Meetings, Conferences and Events
The coronavirus (COVID-19) global pandemic created lots of constraints on physical gathering and has created a heightened interest in conducting both large-scale congresses and smaller meetings in a virtual format, with…
Nigerian Museums Should Become More Interactive and Experiential
Museum has always been an institution that cares for a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Their structure and business model is around…
Digital vs Physical Experience in Marketing In Nigeria
Usually, people get it mixed up thinking of digital marketing and experiential marketing as two separate entities. Truth be told, for a brand to create a diverse multiple channel strategy…
Growth Hacking Your Nigerian Brand To Success
The phrase “growth hacker” was coined by Sean Ellis in 2010 and it was a phrase used to express how to make a startup grow fast unlike traditional businesses.…
The Experience Economy in Nigeria: 2020 and Beyond
According to Wikipedia, The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next…
Predictive Marketing Analytics Using Historical Data and Trends
Predictive marketing analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, robust, powerful, the data were more accessible, and the software…
How Nigerian Brands Can Successfully Engage in Crisis
Unexpected crisis comes with unexpected circumstances and Covid-19 is no different. As COVID-19 is spreading rapidly across the world, the traditional customer engagement model has come to a grinding halt,…
Connecting Customers to Your Brand Through Experiential Marketing in Nigeria
Why is experiential marketing a powerful tool? Marketers have invested years into discovering what prompts consumers to choose one product over another. Brand loyalty can keep customers coming back after they've already…
Event Registration And Ticketing Guide in Nigeria
For every social and professional event gathering, registration is the cornerstone of any successful event. In this article, we will share tips to learn how to plan, measure, segment and…
Key Features of Memorable Experiential Events in Nigeria
It is 2020 and it is time to start building brand loyalty with Experiential Events! Everyone has certain memorable experiences that they will never forget. That can be your wedding…