Advertising and Marketing for Startups in Nigeria
As a startup, you need to develop a marketing plan to boost the visibility of your business, establish a digital marketing presence through strategic positioning and promote your business. Everyone…
Brand Ambassadors And Why They Are Important To Brands
Brand Ambassadors are often conceived as “key salesmen”. In addition to contacting every possible buyer, they are also the ones in charge of portraying a positive image of the product…
The Rise of Digital Experience Platforms in Nigeria
Many customers have had a difficult time in 2020, and they’re looking for the brands that they’ve stuck by to support them and help make 2021 much better. The good…
Examples of Successful Experiential Marketing In Nigeria for Inspiration
Experiential marketing, or engagement marketing, is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their direct participation through an activity that…
Creating Virtual Experience for Meetings, Conferences and Events
The coronavirus (COVID-19) global pandemic created lots of constraints on physical gathering and has created a heightened interest in conducting both large-scale congresses and smaller meetings in a virtual format, with…
Nigerian Museums Should Become More Interactive and Experiential
Museum has always been an institution that cares for a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Their structure and business model is around…
Digital vs Physical Experience in Marketing In Nigeria
Usually, people get it mixed up thinking of digital marketing and experiential marketing as two separate entities. Truth be told, for a brand to create a diverse multiple channel strategy…
Growth Hacking Your Nigerian Brand To Success
The phrase “growth hacker” was coined by Sean Ellis in 2010 and it was a phrase used to express how to make a startup grow fast unlike traditional businesses.…
The Experience Economy in Nigeria: 2020 and Beyond
According to Wikipedia, The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next…
Predictive Marketing Analytics Using Historical Data and Trends
Predictive marketing analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, robust, powerful, the data were more accessible, and the software…