Market Research for Product Validation or Business Idea
What is Product Validation? Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to validate our products at…
Building A Strong Digital Marketing Agency in Lagos, Nigeria
Every business starts with a purpose and vision. Why did we start DOINGSOON? We shared some in our about page but to give more context to it is by understanding…
Marketing Campaign Strategy for Product Launch in Nigeria
If you are launching your new product or service to the market, it’s important to have a solid marketing plan. Before you can create your product launch marketing, you need to…
Advertising and Marketing for Startups in Nigeria
As a startup, you need to develop a marketing plan to boost the visibility of your business, establish a digital marketing presence through strategic positioning and promote your business. Everyone…
Brand Ambassadors And Why They Are Important To Brands
Brand Ambassadors are often conceived as “key salesmen”. In addition to contacting every possible buyer, they are also the ones in charge of portraying a positive image of the product…
The Rise of Digital Experience Platforms in Nigeria
Many customers have had a difficult time in 2020, and they’re looking for the brands that they’ve stuck by to support them and help make 2021 much better. The good…
Examples of Successful Experiential Marketing In Nigeria for Inspiration
Experiential marketing, or engagement marketing, is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their direct participation through an activity that…
Creating Virtual Experience for Meetings, Conferences and Events
The coronavirus (COVID-19) global pandemic created lots of constraints on physical gathering and has created a heightened interest in conducting both large-scale congresses and smaller meetings in a virtual format, with…
Nigerian Museums Should Become More Interactive and Experiential
Museum has always been an institution that cares for a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Their structure and business model is around…
Digital vs Physical Experience in Marketing In Nigeria
Usually, people get it mixed up thinking of digital marketing and experiential marketing as two separate entities. Truth be told, for a brand to create a diverse multiple channel strategy…