There are lots of marketing agencies in Nigeria with different kinds of marketing solutions and services. At the same time, there are only few good marketing agencies that help you grow your business. So how do you find the best…
A Product Launch Design is a way of organising the presentation of a product. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a long time, and…
The cryptocurrency market is expanding rapidly and Nigeria is one of the best markets for cryptocurrency. Nigeria has a young population, which means there are more investors interested in cryptocurrencies. According to the reports of Chainalysis, Nigeria ranks sixth…
When you're starting a new business in Nigeria it's not just about the product or service. It's also about the people who will be using your product or service and how you'll be able to reach them. The first…
Did you know that Nigeria has the most successful brands in Africa? We are going to look at the top 5 most successful brands in Nigeria in 2022. These brands are based on companies with the largest market capitalization. We…
According to Wikipedia, The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the…
Over the last 10 years, there has been a shift in how the marketing and advertising industry perceives experiential. Experiential is no longer about a one-off, brand-building experience. It’s about the brand experience at multiple touchpoints. "This creates a positive…
How exactly are you helping your event organizers reach their audience? I have come to understand that the way the world works as a business is, are you offering a value? We have seen and will still continue to see…
The Lagos Games Festival is an annual one-day games and arts festival that takes place in Lagos, Nigeria. It was created with the aim of creating a platform where the gaming culture can be promoted, everyone can experience local and international games and as well as…