The healthcare industry in Nigeria is experiencing a significant transformation, driven by various factors such as population growth, urbanization, and increasing healthcare needs. As the demand for quality healthcare services rises, understanding the current state of the industry, key…
The Nigerian hospitality industry is experiencing a transformative shift towards sustainability as businesses recognize the need to adopt environmentally friendly, socially responsible, and economically viable practices. In a world grappling with pressing global challenges such as climate change and…
The use of cryptocurrency and digital wallets has become increasingly popular over the past few years. In 2021, 43.2% of smartphone users utilized mobile payments, and this percentage is expected to exceed 50% by 2025. Digital payments increased by 29…
Nigeria is home to over 200 million people, with an estimated 120 million registered vehicles in operation. Automobiles contribute significantly to Nigeria's GDP, so automobile manufacturers need to understand the market dynamics before entering this sector. In recent years, Nigerian…
The Nigerian real estate market is one of the largest in Africa, attracting investment from both local and international players. With a growing population and increasing urbanisation, the demand for quality housing and commercial properties continues to rise. As…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
The cryptocurrency market is expanding rapidly and Nigeria is one of the best markets for cryptocurrency. Nigeria has a young population, which means there are more investors interested in cryptocurrencies. According to the reports of Chainalysis, Nigeria ranks sixth…
To begin with, promotional marketing and sales are very different. Promotional marketing is focused on developing customer relationships. It is less about the sale itself and more about building up trust and understanding of your company's brand. Sales marketing,…
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may choose to invest in online or offline events and promotions. Some companies choose to focus on…
The marketing strategies for International brands are a little different from the strategies applied by brands in Nigeria. The Nigerian market is a cash-based economy and people are not used to the idea of credit card payments. Due to the…